Starwood Summer Promotion – Details & Analysis
Starwood Preferred Guest, the loyalty program of Starwood Hotels and Resorts (with brands including Sheraton, Westin, W Hotels, St. Regis, and Le Meridien) has announced its Earn Away promotion.
- Earn double Starpoints (i.e. 4 total points/$) on eligible stays at participating properties.
- Earn triple Starpoints (i.e. 6 total points/$) on eligible stays at participating properties that include a Sunday night (Saturday night at hotels in the Middle East).
- Must register by June 30, 2014 and stay between May 1, 2014 and July 31, 2014.
There is a (rather lengthy) list of non-participating properties so be sure to check it before making plans.
I think this promotion is…just okay. It works out to an 8% rebate (for a stay earning double points) or a 12% rebate (for a stay earning triple points), but keep in mind the rebate is in the form of points, not cash.
Remember, any time you evaluate points you should discount them relative to cash because points are not cash; they are an illiquid currency. (That said, Starpoints are pretty valuable compared to other points currencies because they’re transferable to a decent list of airline partners – with a 5,000-point bonus for transfers of 20,000 points.)
So, all things considered, I (subjectively) value Starpoints at about 2 cents apiece. Therefore 4 points x $0.02 = 8% rebate, and 6 points x $0.02 = 12%.
(Also, only base earnings are doubled or tripled; bonus points earned from Gold or Platinum status or from paying with a Starwood co-branded credit card aren’t.)
Certainly better than nothing, but not worth going out of the way for.
Potential double dip
Since the terms say the offer is eligible with other Starpoints promotions, you should be able to stack it with the Hear the Music promotion through May 31, 2014.
As always, carefully read all terms and conditions. Hopefully you’ll get some value from one or both promotions!